Applications In Basic Marketing. Clipping From The Popular Business Press. 2003-2004 Edition

Lingua: inglese

Editore: Mcgraw-Hill College, 2004

0072864699 / 9780072864694

Da: SZ Global, Toronto, ON, CanadaSZ Global

Venditore con 5 stelle

Venditore AbeBooks dal 3 ottobre 2025

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Descrizione dell’articolo da parte del venditore

Essentials of Marketing is a brief version of Basic Marketing, the worldwide market leading Principles text. Basic Marketing and Essentials of Marketing are the first books to develop and present the 4Ps framework (Product, Price, Place, Promotion) which describes the components of the marketing mix and forms the foundation of Marketing. Like Basic Marketing, Essentials of Marketing offers a very thorough integration of the latest marketing themes, topics, and examples woven throughout. While Essentials of Marketing is a brief text, it is not a cut-and-paste of Basic Marketing. It is written carefully, thoroughly and specifically to be suitable for shorter Marketing courses. Author Bill Perreault shows this same dedication to the supplements package. Where most principles of marketing texts have separate supplement authors, Bill Perreault creates every item in the package. This unique involvement ensures quality, accuracy, and reliability.

Codice articolo 9780072864694

Titolo
Applications In Basic Marketing. Clipping From The Popular Business Press. 2003-2004 Edition
Autore
William D. Perreault
Editore
Mcgraw-Hill College
Anno di pubblicazione
2004
Condizione
Collectible-Very Good
Rilegatura
Paperback
Lingua
inglese
ISBN 10
0072864699
ISBN 13
9780072864694

SZ Global

Toronto, ON, Canada

Venditore con 5 stelle

Venditore AbeBooks dal 3 ottobre 2025

Tariffe di spedizione da Canada a U.S.A.

ArticoloDa 5 a 10 giorni lavorativiDa 3 a 5 giorni lavorativi
Primo articoloEUR 34,01EUR 36,68
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