This second edition of Architecting Experience offers actionable insights into the practice of conversion science; the methodological application of strategy, measurement and analysis in pursuit of transactions with consumers produced through the design, development and delivery of content, interfaces and experiences. Whether working as a marketer using content to motivate purchase intent, a maker using interfaces as the conduit to connect directly with consumers, or a publisher seeking to sell consumption of the content itself, success requires approaching these efforts with meaningful data and analytics, clearly developed consumer insights and sound consumer engagement strategies. This edition of Architecting Experience develops the reader's ability to understand, develop and apply the data, insights, planning, technical infrastructure and organizational approach required to reach conversion goals through content and experience delivery.

Informazioni sull?autore

Scot Wheeler is a leader in building, managing and supporting Marketing Science teams that develop and deliver consumer intelligence & segmentation, targeting, propensity scoring, predictive modeling & response forecasting, budget allocation & channel planning, cross-channel performance evaluation, environmental trend analysis, testing, targeting and optimization. Scot served as an Adjunct Lecturer in Northwestern University's Master's Degree program in Integrated Marketing Communications from 2013 to 2017, where he taught 'Statistics for Market Research' and a course on Digital Analytics that he developed and introduced to the program. He is currently developing a new course on Conversion Science. Scot began his career in software development, then moved into enterprise BI and analytics before moving to marketing analytics in 2007. He received his MBA in Strategy, Finance and Marketing from Northwestern University's Kellogg School of Management in 2008. Scot's professional background spans a variety of technology, consulting, agency and e-commerce roles. From his start in software development, Scot's 25 years of experience at the intersection of technology and marketing includes work with Electronic Arts, Motorola, AT&T, MasterCard, State Farm, USAA, Progressive, Humana, HP, GE, Yahoo!, Peapod, Conagra and Diageo.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Descrizione libreria

Visita la pagina della libreria

Informazioni sull?azienda del venditore

Edward Bowditch Ltd
Exstowe, Exton, Exeter, EX3 0PP, United Kingdom

Condizioni di vendita e spedizione

Condizioni di vendita

Legal entity name: Edward Bowditch Ltd
Legal entity form: Limited company
Business correspondence address: Exstowe, Exton, Exeter, EX3 0PP
Company registration number: 04916632
VAT registration: GB834241546
Authorised representative: Mr. E. Bowditch

Diritto di recesso

Condizioni di spedizione

Orders usually dispatched within two working days.

Tariffe di spedizione da Regno Unito a U.S.A.

Tariffe di spedizione da Regno Unito a U.S.A.
Quantit� dell?ordine	Da 7 a 14 giorni lavorativi	Da 2 a 3 giorni lavorativi
Primo articolo	EUR 11.47	EUR 17.21

I tempi di consegna sono stabiliti dai venditori e variano in base al corriere e al paese. Gli ordini che devono attraversare una dogana possono subire ritardi e spetta agli acquirenti pagare eventuali tariffe o dazi associati. I venditori possono contattarti in merito ad addebiti aggiuntivi dovuti a eventuali maggiorazioni dei costi di spedizione dei tuoi articoli.