Ask Your Developer: How to Harness the Power of Software Developers and Win in the 21st Century

Jeff Lawson

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Lingua: inglese

Editore: HarperCollins Publishers Inc, 2021

0063018292 / 9780063018297

Da: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc

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Descrizione dell’articolo da parte del venditore

Jeff Lawson, developer turnedCEO of Twilio (one of BloombergBusinessweek's Top 50 Companies to Watch in 2021),creates a new playbook for unleashing the full potential of software developers in any organization, showing how to help managementutilize this coveted and valuable workforce to enablegrowth, solve a wide range of business problems, and drive digital transformation.From banking and retail to insurance and finance,every industry is turning digital, and every company needs the best software towin the hearts and minds of customers. The landscape has shifted from theclassic build vs. buy question, toone of build vs. die. Companies haveto get this right to survive. But how do they make this transition?Software developers are sought after, highly paid,and desperately needed to compete in the modern, digital economy. Yet mostcompanies treat them like digital factory workers without really understandinghow to unleash their full potential. Lawson argues that developers are thecreative workforce who can solve major business problems and create hitproducts for customers?not just grind through rote tasks. From Google andAmazon, to one-person online software companies?companies that bring softwaredevelopers in as partners are winning. Lawson shows how leaders who buildindustry changing software products consistently do three things well. First,they understand why software developers matter more than ever. Second, theyunderstand developers and know how to motivate them. And third, they invest intheir developers' success. As a software developer and public company CEO,Lawson uses his unique position to bridge the language and tools executives usewith the unique culture of high performing, creative software developers. AskYour Developer is a toolkit to help business leaders, product managers, technicalleaders, software developers, and executives achieve their common goal?buildinggreat digital products and experiences.How to compete in the digital economy? In short: AskYour Developer.

Codice articolo CIN0063018292A

Titolo
Ask Your Developer: How to Harness the Power of Software Developers and Win in the 21st Century
Autore
Jeff Lawson
Editore
HarperCollins Publishers Inc
Anno di pubblicazione
2021
Condizione
Fair
Rilegatura
Hardback
Lingua
inglese
ISBN 10
0063018292
ISBN 13
9780063018297

World of Books Inc

Montgomery, IL, U.S.A.

Venditore con 2 stelle

Venditore AbeBooks dal 23 marzo 2026

Tariffe di spedizione nazionale per U.S.A.

ArticoloDa 4 a 12 giorni lavorativiDa 3 a 6 giorni lavorativi
Primo articoloEUR 0,00EUR 9,43
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission

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