Aspect of Internet Advertising in Relation to Cross-Cultural Issues

Reza Gharoie Ahangar

ISBN 10: 3838398874 / ISBN 13: 9783838398877

Editore: LAP LAMBERT Academic Publishing Aug 2010, 2010

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Neuware -Information Technology has brought about a change in the ways people carry out various activities whether at workplace or at home. The new generation is net savvy and prefers working on Internet much more as compared to any outdoor activities. This has affected the business operations. The advertisement industry is also influenced by such a change and global marketers need to understand the influence of culture on advertising, Companies now prefer advertising on internet as larger section of society is accessing it at regular intervals. The advertisements are also affected by the cultural values of the country. This book highlights the role of Cross Cultural issues on Internet advertising. In this context this book compares the perception of Iran with American Internet Users to find out the different aspects involved.Books on Demand GmbH, Überseering 33, 22297 Hamburg 68 pp. Englisch.

Codice articolo 9783838398877

Dati bibliografici

• Titolo: Aspect of Internet Advertising in Relation to Cross-Cultural Issues
• Editore: LAP LAMBERT Academic Publishing Aug 2010
• Data di pubblicazione: 2010
• Lingua: Inglese
• ISBN 10: 3838398874
• ISBN 13: 9783838398877
• Rilegatura: Taschenbuch
• Condizione: Neu

Descrizione articolo

Riassunto

Information Technology has brought about a change in the ways people carry out various activities whether at workplace or at home. The new generation is net savvy and prefers working on Internet much more as compared to any outdoor activities. This has affected the business operations. The advertisement industry is also influenced by such a change and global marketers need to understand the influence of culture on advertising, Companies now prefer advertising on internet as larger section of society is accessing it at regular intervals. The advertisements are also affected by the cultural values of the country. This book highlights the role of Cross Cultural issues on Internet advertising. In this context this book compares the perception of Iran with American Internet Users to find out the different aspects involved.

L'autore

Reza Gharoie Ahangar was born in Babol in Iran in 21 September, 1983. He received the MS degree in business management from Islamic Azad University, Babol branch of Iran in 2009. His research interests include marketing management, financial management and banking. He has authored 15 in the field of business management.