The Author's Guide to Marketing (Paperback)

WINNER: 2015 Independent Publisher Book Awards Bronze Medal, Writing/Publishing

Like it or not, marketing has become part of every author's job. But believe it or not, marketing doesn't have to make you miserable.

In The Author's Guide to Marketing, publishing insider Beth Jusino guides you past the one-size-fits-all formulas and over-hyped fads, and shows you how to build a strategy that works with your unique time, talents, and resources. You'll find dozens of ideas that will help you launch and sell your book both online and off. There's even a template for you to organize your own personalized marketing plan.

Whether you're self publishing, traditionally publishing, e-publishing, or are just thinking about publishing at some point in the future, this is the resource that will help you take your career to the next level. You might even find some things that you'll enjoy.

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"If you're looking to learn about the reality of marketing your own book, this is the gold standard." --Paul Jarvis, bestselling author of five books, including The Good Creative

“This is a book that will help authors succeed. I love it.” --Chip MacGregor, President, MacGregor Literary Agency

"Beth provides a refreshingly candid resource. If you want your new book to do more than simply sit on a shelf (real or digital), The Author's Guide to Marketing should be required reading." --M.D. Grayson, author of The Danny Logan Mysteries

“This one will stay on my bookshelves (highlighted, sticky-noted and underlined in red pen!)” --Kellie Coates Gilbert, author of A Woman of Fortune

“Buy Beth's book immediately and benefit from her decades of experience, her clearheaded thinking, and her uncanny ability to help even the most perplexed authors succeed.” --Geoffrey Tumlin, author of Stop Talking, Start Communicating

"Fresh, innovative and insightful, The Author's Guide to Marketing offers an excellent overview of the promotion strategies available to authors in today's challenging environment and how they can make a difference to your book promo efforts. If you ever wondered what your author's marketing plan should look like, this is it!" --Dora Machado, award-winning author of The Stonewiser series and The Curse Giver

"Beth Jusino leads by example. She recognizes that many writers, like myself, would rather impale themselves on a dull pencil than attempt marketing their novels. Her instructive approach is conversational, entertaining, and insightful." --Christa Allan, author of The Edge of Grace and Test of Faith

“The Author's Guide to Marketing cuts through the clanging cymbals of today's one-size-fits-all marketing advice and points the writer toward a strategy crafted around the author's own strong suits.” --J.L. Spohr, author of Heirs & Spares: A Novel

“Beth’s book is the simplest, easiest, and most fun way to bring your book to market. I’ve already gone back to it several times for great ideas and new perspectives.” --Seeley James, author of Bring It, a Pia Sabel thriller

“Simplify, make a plan, and be yourself is the heart of Beth Jusino's message. Read it. And then dive in and take charge of the opportunity to discover and connect with readers galore!” --Rajdeep Paulus, award-winning author of Swimming Through Clouds and Seeing Through Stones

“Beth Jusino offers much more than an expanded to-do list. She gives authors like me—who are not natural self-promoters—the means and the permission to form a plan that plays only to our strengths. I am now actually looking forward to marketing my book: on my own terms and, more importantly, at my own pace." --Christopher Fisher, award-winning author of A History of Stone and Steel

“If you’re looking for a Sherpa for your marketing journey, Beth Jusino is the one." --Chris Little, author of The Darkness of Shadows

Beth Jusino is a freelance editor, marketer, teacher, and writer who loves words and the people who write them. A former literary agent and magazine editor, Beth is now an independent editor and marketing consultant, helping authors, artists, and other innovators tell their own best stories. She's the Director of Book and Author Marketing for The Editorial Department, where she guides both traditionally- and self-publishing authors through the maze of opportunities and pitfalls, and she's a member of the Northwest Independent Editors Guild and the Freelancer's Union.

She teaches a "Guide to Getting Published" seminar each quarter through the University of Washington's Experimental College and speaks at writers conferences and book festivals across the country. She's published several white papers and ebooks on publishing and marketing, has been a contributing author or ghostwriter to a variety of books, and is widely published in national magazines.

Visit her online at www.bethjusino.com