B2B Digital Marketing Strategy: How to Use New Frameworks and Models to Achieve Growth. Questo articolo non è disponibile.
Lingua: inglese
Editore: -, 2020
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- Usato
Da: AwesomeBooks, Wallingford, Regno UnitoAwesomeBooks
Venditore AbeBooks dal 28 novembre 2006
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EUR 7,42
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B2B Digital Marketing Strategy: How to Use New Frameworks and Models to Achieve Growth This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.
Codice articolo 7719-9781789662542
- Titolo
- B2B Digital Marketing Strategy: How to Use New Frameworks and Models to Achieve Growth
- Autore
- -
- Editore
- -
- Anno di pubblicazione
- 2020
- Condizione
- Very Good
- Rilegatura
- Paperback
- Lingua
- inglese
- ISBN 10
- 1789662540
- ISBN 13
- 9781789662542
Harness the most up-to-date techniques, frameworks and skills for effective B2B digital marketing, with this essential handbook as recommended by the Chartered Institute of Marketing (CIM).
B2B Digital Marketing Strategy is a decisive guide to the most recent developments in the field. It gives readers an overview of the latest frameworks and models, and shows how these can be used to overcome the everyday challenges associated with account targeting, data utilization, and digital campaign management.
Intensely practical, B2B Digital Marketing Strategy helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. Packed with global case studies and examples, this book is an invaluable resource for any professional operating in the B2B space.
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Informazioni sull’autore
Simon Hall is a marketing innovator with around 25 years' experience in Technology and Services Marketing. In his former career, he served as UK Chief Marketing Officer for Dell as well as many senior European roles at Acer, Microsoft and Toshiba. In addition to running courses and workshops with companies on various B2B marketing and digital marketing areas, Simon Hall also lectures final year university students and degree apprentices in strategy, and marketing at Pearson Business School (University of Kent). He is a member of the Chartered Institute of Marketing, of the DMA B2B Council, and a Global Thought Leader in B2B Marketing for the ICG Group (a global consulting company). He is the founder of NextGen Marketing Solutions and author of Innovative B2B Marketing, also published by Kogan Page.
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