BOOK OF ART PRINTING, THE FORTY-THIRD YEAR CONTRIBUTION PRESENTED BY THE INTERNATIONAL PRINTING PRESSMEN AND ASSISTANTS' UNION OF NORTH AMERICA

Editore: Int. Prtg. Pressmen etc., Pressmens' Home (TN), 1932

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large 4to. original paper wrappers. 68 pages followed by numerous pages of advertisments. Forty-Third biennial publication of the students and teachers of the trade school of the International Printing Pressmen and Assistants' Union of NA at Pressmens' Home, TN. Numerous color illustrations. Minor wear to spine ends and corners, else near fine. This includes articles by representatives of labor organizations, presidents of printing and paper companies, newspaper editors and the like, discussing issues and developments in printing and the printing profession, and a few pages on the Pressmens' Home (all on rather elaborately bordered pages). The bulk of this publication consists, however, of black and white advertisements, relatively simple ones designed by students, and more elaborate illustrated ones, probably using some materials supplied by the advertisers. There are also an additional twenty-two full-page color plates, some of them "art" printings produced from supplied engraved plates as a printing exercise, and some examples of early color advertising, in which the amount of content supplied by students and teachers is not specified (typesetting and composition?). This yearbook-type publication represents advertising printing as taught in the mid-30's, when printers still might design advertisements themselves but more and more printed the productions of graphic artists and designers, while the "concept approach" to advertising was not yet a concept. May interest students of the history of advertising, commercial illustration, the printing and paper industries, or the printing profession. From the Thomas M. Whitehead Collection of Books About Books. Codice articolo 136990

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Titolo: BOOK OF ART PRINTING, THE FORTY-THIRD YEAR ...

Casa editrice: Int. Prtg. Pressmen etc., Pressmens' Home (TN)

Data di pubblicazione: 1932

Legatura: original paper wrappers

Illustratore: Printing