BOOKS FOR SALE: THE ADVERTISING AND PROMOTION OF PRINT SINCE THE FIFTEENTH CENTURY

Lingua: inglese

Editore: Oak Knoll Press and The British Library, New Castle, Delaware, 2009

158456265X / 9781584562658

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Da: Oak Knoll Books, ABAA, ILAB, NEW CASTLE, DE, U.S.A.Oak Knoll Books, ABAA, ILAB

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Descrizione dell’articolo da parte del venditore

6 x 9 inches. hardcover, dust jacket. 208 pages. Advertising and promotion have always underpinned the business of bookselling but are often difficult for the historian to reconstruct. Once books were being produced in multiple copies, the book trade invested time, money, and imagination in the attempt to stimulate demand, manipulate customer choice, and expand the market. The mixed uses of marketing, both as product information and as an expression of trade identity and commercial rivalries, offer a glimpse at trade practices and the circumstances of individual careers. This volume of eight original essays, with contributions by specialists in the promotion and marketing of print, as well as by leading historians of the book, explores themes that include the advertising and marketing techniques of booksellers and publishers across early modern Europe, the increasing use of newspaper and periodical advertisements in England and Ireland during the eighteenth and nineteenth centuries, and the dramatic impact of online marketing on the book trade. Other promotional tools discussed here range from the illustrated trade cards of eighteenth-century Paris to the rise of the book jacket and the cult of literary prizes in the twentieth century. …

Codice articolo 100485

Titolo
BOOKS FOR SALE: THE ADVERTISING AND PROMOTION OF PRINT SINCE THE FIFTEENTH CENTURY
Autore
Myers, Robin, Michael Harris and Giles Mandelbrote (editors)
Editore
Oak Knoll Press and The British Library, New Castle, Delaware
Anno di pubblicazione
2009
Sovraccoperta
sovraccoperta
Rilegatura
hardcover, dust jacket
Lingua
inglese
ISBN 10
158456265X
ISBN 13
9781584562658
Peso dell'articolo
1,06 libbre
Dimensioni
6 x 9 inches
Cataloghi dei venditori
Printing History, Publishing

Oak Knoll Books, ABAA, ILAB

NEW CASTLE, DE, U.S.A.

Venditore con 5 stelle

Venditore AbeBooks dal 26 marzo 1997

Membro dell’associazione:

Tariffe di spedizione nazionale per U.S.A.

ArticoloDa 6 a 15 giorni lavorativiDa 4 a 7 giorni lavorativi
Primo articoloEUR 7,61EUR 10,30
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Oak Knoll sells, publishes and distributes books in the fields of: Bibliography, Book Collecting, Book Arts, Books about Children's Books, Book History, Bookplates, Book Trade, Forgery, Censorship, Libraries, Publishing, Bookbinding, Book Design, Book Illustration and Graphic Arts, Marbling, Color Printing, Printing and Printing History, Papermaking and Paper Specimens, Typography and Typeface Specimens, Private Press Books and Fine Printing. Oak Knoll Books (Cedar Lane Inc dba Oak Knoll Books) 310 Delaware St New Castle DE 19720 orders@oakknoll.com 302-328-7232 Robert D. Fleck Oak Knoll is a member of the Antiquarian Booksellers Association of America (ABAA) and thus affiliated with the International League of Antiquarian Booksellers. These organizations stand for professionalism in the world of books so look for these logos when buying books.…

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Books about Books, Bibliography, Book Arts, History of the Book, Book Illustration, Book Collecting, Bookbinding, Printing, Typography, Publishing

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  • Antiquarian Booksellers' Association of America
  • International League of Antiquarian Booksellers
  • The Miniature Book Society
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Cedar Lane Inc dba Oak Knoll Books, ABAA, ILAB

310 DELAWARE STREET
NEW CASTLE, DE U.S.A. 19720