Bank 3.0: Why Banking Is No Longer Somewhere You Go But Something You Do. Questo articolo non è disponibile.Bank 3.0: Why Banking Is No Longer Somewhere You Go But Something You Do

The first edition of BANK 2.0—#1 on Amazon's bestseller list for banking and finance in the US, UK, Germany, France, and Japan for over 18 months—took the financial world by storm and became synonymous with disruptive customer behaviour, technology shift, and new banking models.

In BANK 3.0, Brett King brings the story up to date with the latest trends redefining financial services and payments—from the global scramble for dominance of the mobile wallet and the expectations created by tablet computing to the operationalising of the cloud, the explosion of social media, and the rise of the de-banked consumer, who doesn't need a bank at all.

BANK 3.0 shows that the gap between customers and financial services players is rapidly widening, leaving massive opportunities for new, non-bank competitors to totally disrupt the industry.

"On the Web and on Mobile, the customer isn't king—he's dictator. Highly impatient, skeptical, cynical. Brett King understands deeply what drives this new hard-nosed customer. Banking professionals would do well to heed his advice."
—Gerry McGovern, author of Killer Web Content

Brett King is a strategic advisor to the financialservices sector and the founder of the International Academy ofFinancial Management, a professional association focused onfinancial services. He is an International Judge for the AsianBanker Retail Excellence Awards and for the Middle-East BusinessAchievement Awards.

A regular speaker at the top global conferences for financialservices, King is an acknowledged expert on wealth management,customer experience, and retail channel distribution strategy. Hepublishes regularly in his role as industry advisor onHuffington Post (Business News), Internet Evolution, and hispersonal blog, Banking4Tomorrow.com.

King is the founder of the world's first mobile direct bank,Movenbank. He also runs UserStrategy, a boutique consultancyfocused on improving customer interaction for leading financialservices, companies and businesses. He previously led the Asiadivision for Modem Media/Digitas (part of the Publicis Groupe) andthe E-Business service line for Deloitte (Financial InstitutionsIndustry focus). His clients include HSBC, Citigroup, UBS, StandardChartered, Abu Dhabi Commercial Bank, Emirates NBD, BNP Paribas,and more.