Barack, Inc.: Winning Business Lessons of the Obama Campaign. Questo articolo non è disponibile.Barack, Inc.: Winning Business Lessons of the Obama Campaign

Examines the strategies of Brack Obama's successful presidental campaign, discussing the use of Internet technology, the establishment of online social networks, and the sustained discipline of staying on the campaign message of change.

Barry Libert is chairman and Rick Faulk CEO of Mzinga, a leading enterprise social technology and services provider. The company manages over 14,000 online communities, which draw more than 60 million total online visitors every month.

Libert is a recognized authority on entrepreneurial leadership strategies and a pioneer in the business use of social technologies. He recently co-authored We Are Smarter than Me, a critically acclaimed book created in collaboration with Wharton Publishing and more than 4,000 community participants that illustrates how businesses can profit from the wisdom of crowds. A one-time McKinsey and Company consultant, Libert has also co-authored two other highly regarded books about the business value of information and relationships entitled Cracking the Value Code and Value RX. He is also a regularly featured keynote speaker who has delivered speeches to audiences of 20,000+ globally.

Faulk is currently the CEO of Mzinga, and has more than 21 years of executive leadership and marketing experience at some of the world’s most notable high-tech companies, among them Cisco, WebEx, Intranets.com, PictureTel, Shiva Corporation, and Lotus. Early in his career, he also founded First Software, which grew to sales of more than $175 million in less than four years and was ranked on one of Inc. magazine's lists of fastest-growing companies in the United States.