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Codice articolo 7719-9782940373420

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Dati bibliografici

Titolo: Basics Design: Print and Finish
Editore: AVA Publishing 20/11/2006
Data di pubblicazione: 2006
Lingua: Inglese
ISBN 10: 2940373426
ISBN 13: 9782940373420
Rilegatura: Brossura
Condizione: Very Good

Descrizione articolo

Riassunto

How can printing and finishing techniques be used to enhance graphic design? Basics Design: Print and Finish explores that question in depth, with complete information that will be valuable to both graphic-design students and practicing designers.

Concepts such as color building, reversing out, tints, shades, gradients, halftones, and computer-to-plate printing are all explained fully, with visual examples for each. Thermography, debossing, embossing, die cutting, varnishing, and other techniques are also covered in detail, with illustrations. Examples from top design studios illuminate the text and inspire readers to use these print and finish techniques in their own work.

Dalla quarta di copertina

Basics Design: Print & Finish provides an introduction to a variety of printing and finishing techniques, such as letterpress, lithography, computer-to-plate, thermography, varnishing, embossing, debossing and fore-edge printing.

Presentation is everything in graphic design. Such printing and finishing techniques can be used to add value to a design by imbuing it with a range of different visual and tactile qualities. Ultimately, printing and finishing processes unite the different elements of a design in a coherent manner allowing it to achieve its intended purpose.

Basics Design: Print & Finish is itself printed on seven different paper stocks including coated, uncoated, coloured, woodfree and matt allowing the reader to see the results that can be achieved with creative stock selection. The text is supported by a variety of examples and illustrations from the world of contemporary design.

The Basics Design series also includes Format, Layout, Typography, Image, Colour and Grids.

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