Becoming A Digital Marketer: Gaining the Hard & Soft Skills for a Tech-Driven Marketing Career

Gildner, Gil; Gildner, Anya

ISBN 10: 1733794875 / ISBN 13: 9781733794879

Editore: Baltika Press, 2019

This item is in overall acceptable condition. Covers and dust jackets are intact but may have heavy wear including creases, bends, edge wear, curled corners or minor tears as well as stickers or sticker-residue. Pages are intact but may have minor curls, bends or moderate to considerable highlighting writing. Binding is intact; however, spine may have heavy wear. Digital codes may not be included and have not been tested to be redeemable and or active. A well-read copy overall. Please note that all items are donated goods and are in used condition. Orders shipped Monday through Friday! Your purchase helps put people to work and learn life skills to reach their full potential. Orders shipped Monday through Friday. Your purchase helps put people to work and learn life skills to reach their full potential. Thank you! Codice articolo 466ROY001IKN

Riassunto:

In the rapid world of marketing, fresh graduates and traditional marketers alike are learning that the industry is blending technology at a pace never seen before. It’s no longer enough to be a specialist: in today’s tech-driven industry, you’ve got to be able to build websites, install analytics, run pay-per-click campaigns, join Twitter chats, understand SEO strategy, and experience the underrated power of email marketing.

In Part 1, you’ll learn the hard skills crucial to a marketing career, like:

• organic search (SEO)
  
• paid advertising (PPC)
  
• social media marketing
  
• reporting & analytics
  
• branding & copywriting
• email marketing
  

In Part 2, you’ll read about the soft skills essential to business, like:

• writing emails
  
• invoicing & sales
• getting an entry level position
  
• working as a marketing freelancer
  
• starting your marketing agency
  
• how to work remotely

Also included are in-depth vignettes and interviews with renowned communicators, for insightful alternate views on what makes a successful marketer.

About The Authors

Authors Gil & Anya Gildner are the cofounders of Discosloth, a search marketing company that has worked with brands like Volvo, Doctors Without Borders, AirTreks, and have been featured in Inc Magazine, the New York Times, Arkansas Business, the Washington Post, and more. They regularly speak at industry conferences and conduct corporate & academic training seminars.

Dati bibliografici

Titolo: Becoming A Digital Marketer: Gaining the ...
Casa editrice: Baltika Press
Data di pubblicazione: 2019
Legatura: Brossura
Condizione: acceptable