This insightful and personal handbook offers business leaders, teachers, therapists, coaches--individuals from all walks of life--a working guide to help them modify, improve, and change their behavior. Embracing the belief that effective behavior resides within each individual, Behavior Change does not tell its readers what they need to do differently but rather illuminates the process of changing behavior based on four fundamental principles:

* Awareness and acceptance are the first steps to creating lasting change.

* Understanding what holds habitual behavior in place is key to doing things differently.

* Improvement means making a new choice and replacing old behavior patterns with more effective and productive ones.

* Reinforcement emphasizes that practice with feedback brings improvement.

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Book by Fieger Hank

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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.

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Better World Books Marketplace, Inc.
55740 Currant Road, Mishawaka, IN, 46545, U.S.A.

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