The book discusses the theories, theorists, and contexts from which behavioral economics arose and shows how this new field in economics subsequently developed.

Informazioni sull?autore:

Floris Heukelom is Assistant Professor of Economics, Radboud University Nijmegen. He specializes in the use of the experiment in twentieth-century economics and psychology. Among other journals, he has published in Science in Context, the Journal of the History of the Behavioral Sciences, History of Political Economy, and the Journal of Economic Methodology.

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