Behavioural Science: For Marketing and Business Students

MacDonagh, Joseph

ISBN 10: 071713380X / ISBN 13: 9780717133802

Editore: Gill & Macmillan Ltd

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Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Codice articolo M0071713380X-V

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Titolo: Behavioural Science: For Marketing and ...

Casa editrice: Gill & Macmillan Ltd

Legatura: Brossura

Condizione: very good

Edizione: seconda edizione

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Riassunto:

This 2nd Edition has been completely updated to incorporate changes that have taken place in the world of business and particularly in Irish society since its first publication in 1994. A succinct and up-to-date treatment of the social and economic theory of Behavioural Science. Is well illustrated and written in simple jargon-free language. Each chapter begins with chapter objectives, and has clearly defined section headings, summaries and possible exam questions. Suitable for students of basic Psychology taking business courses in Management, Sales, Advertising and particularly Marketing Institute (MII) students.