Being Direct: Making Advertising Pay: Direct Marketing That Works. Questo articolo non è disponibile.
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Lingua: inglese
Editore: Random House, 1996
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Codice articolo M00394540638-V
- Titolo
- Being Direct: Making Advertising Pay: Direct Marketing That Works
- Autore
- Lester Wunderman
- Editore
- Random House
- Anno di pubblicazione
- 1996
- Condizione
- very good
- Rilegatura
- Rilegato
- Lingua
- inglese
- ISBN 10
- 0394540638
- ISBN 13
- 9780394540634
The creator of direct marketing discusses his development of the successful marketing strategy and explains how the interactive techniques that he created will transform the world of business and sales in the future. 25,000 first printing. Tour.
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L'autore
Lester Wunderman is Chairman of Wunderman, Cato, Johnson and Senior Adviser to the Board of Directors of Young and Rubicam, with which it merged in 1973. He has received countless awards for his contributions to the field of direct marketing and has been named to the Direct Marketing Hall of Fame. He has served as Director and Secretary Treasurer of the American Association of Advertising and was Director of the Advertising Council. This is his first book. He lives in New York City with his wife, Sue Cott.
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