Being Direct: Making Advertising Pay

Wunderman, Lester

ISBN 10: 0394540638 / ISBN 13: 9780394540634

Editore: Random House, 1996

Very Good condition. Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Codice articolo V18A-07126

Riassunto:

The creator of direct marketing discusses his development of the successful marketing strategy and explains how the interactive techniques that he created will transform the world of business and sales in the future. 25,000 first printing. Tour.

L'autore: Lester Wunderman is Chairman of Wunderman, Cato, Johnson and Senior Adviser to the Board of Directors of Young and Rubicam, with which it merged in 1973. He has received countless awards for his contributions to the field of direct marketing and has been named to the Direct Marketing Hall of Fame. He has served as Director and Secretary Treasurer of the American Association of Advertising and was Director of the Advertising Council. This is his first book. He lives in New York City with his wife, Sue Cott.

Dati bibliografici

Titolo: Being Direct: Making Advertising Pay
Casa editrice: Random House
Data di pubblicazione: 1996
Legatura: Rilegato
Condizione: Very Good
Condizione sovraccoperta: sovraccoperta