Arguing that customer service is only needed when companies do something wrong and that businesses need to adop a "no service" mindset, the authors explain how to eliminate the need for service by satisfying customers the first time and by treating a customer service call as a point of dysfunction that requires fixing.
Bill Price is president of Driva Solutions, the North American arm of LimeBridge, a customer service consultancy whose clients include Dell, Hyatt, McDonald's, Microsoft, and TiVo. Prior to founding Driva Solutions, Bill was Amazon.com's first vice president of Global Customer Service, a vice president at MCI, and a senior consultant with McKinsey & Company. A frequent keynote speaker, Price has written numerous articles and white papers.
David Jaffe is consulting director of Australia's leading customer experience improvement company and helps major corporations improve the service and sales that they deliver.