Better Advertising: A Practical Manual of the Principles of Advertising

Lingua: inglese

Editore: Forgotten Books, 2017

0282906487 / 9780282906481

Da: Forgotten Books, London, Regno UnitoForgotten Books

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Descrizione dell’articolo da parte del venditore

Print on Demand. This book unveils the psychological principles that underpin successful advertising. The author, an experienced practitioner, draws on psychology and the teachings of salesmanship to delve into the intricacies of appealing to the minds of consumers. The book emphasizes the importance of analyzing the target audience, understanding their motivations, and crafting persuasive copy that resonates with their specific needs and desires. The author explores various types of advertising, from publicity and institutional campaigns to direct sales appeals, providing guidance on how to tailor the approach to suit each type. The book also delves into the use of illustrations, slogans, and trademarks, highlighting their role in building brand recognition and fostering consumer loyalty. Through practical examples and real-world case studies, the book illustrates how psychological principles can be applied in advertising to effectively engage readers, stimulate desire, and drive action. It underscores the importance of evoking emotions, tapping into instincts, and connecting with the deeper motivations that influence buying decisions. Overall, this book offers a comprehensive and insightful exploration of the psychological foundations of advertising, providing valuable knowledge and strategies for creating compelling and persuasive advertising campaigns. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book.

Codice articolo 9780282906481_0

Titolo
Better Advertising: A Practical Manual of the Principles of Advertising
Autore
John M. Manly, John A. Powell
Editore
Forgotten Books
Anno di pubblicazione
2017
Condizione
New
Tipo di libro
print-on-demand item
Rilegatura
Paperback
Lingua
inglese
ISBN 10
0282906487
ISBN 13
9780282906481
Cataloghi dei venditori
Marketing

Forgotten Books

London, Regno Unito

Venditore con 5 stelle

Venditore AbeBooks dal 2 giugno 2021

Tariffe di spedizione da Regno Unito a U.S.A.

ArticoloDa 5 a 10 giorni lavorativiDa 5 a 10 giorni lavorativi
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Descrizione dello Store

Forgotten Books’ Classic Reprint Series utilizes the latest technology to regenerate facsimiles of historically important writings. Careful attention has been made to accurately preserve the original format of each page whilst digitally enhancing the quality of the aged text.

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FB &c Ltd

Dalton House, 60 Windsor Avenue
London, Regno Unito SW19 2RR