Beyond Greed and Fear: Understanding Behavioral Finance and the Psychology of Investing

Shefrin, Hersh

ISBN 10: 0195161211 / ISBN 13: 9780195161212

Editore: Oxford University Press, USA, 2002

May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.75. Codice articolo G0195161211I4N00

Riassunto:

Even the best Wall Street investors make mistakes. No matter how savvy or experienced, all financial practitioners eventually let bias, overconfidence, and emotion cloud their judgement and misguide their actions. Yet most financial decision-making models fail to factor in these fundamentals of human nature. In Beyond Greed and Fear, the most authoritative guide to what really influences the decision-making process, Hersh Shefrin uses the latest psychological research to help us understand the human behaviour that guides stock selection, financial services, and corporate financial strategy. Shefrin argues that financial practitioners must acknowledge and understand behavioural finance-the application of psychology to financial behaviour-in order to avoid many of the investment pitfalls caused by human error. Through colorful, often humorous real-world examples, Shefrin points out the common but costly mistakes that money managers, security analysts, financial planners, investment bankers, and corporate leaders make, so that readers gain valuable insights into their own financial decisions and those of their employees, asset managers, and advisors. According to Shefrin, the financial community ignores the psychology of investing at its own peril. Beyond Greed and Fear illuminates behavioral finance for today's investor. It will help practitioners to recognize-and avoid-bias and errors in their decisions, and to modify and improve their overall investment strategies.

Informazioni sull?autore:
Hersh Shefrin holds the Mario L. Belotti Chair in Finance at the Leavey School of Business, Santa Clara University.

Dati bibliografici

Titolo: Beyond Greed and Fear: Understanding ...
Casa editrice: Oxford University Press, USA
Data di pubblicazione: 2002
Legatura: Hardcover
Condizione: Very Good
Condizione sovraccoperta: No Jacket
Edizione: seconda edizione