Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind. Questo articolo non è disponibile.
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Lingua: inglese
Editore: Harvard Business Review Press, 2007
- Rilegato
- Usato
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Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.
Codice articolo G1422103218I2N00
- Titolo
- Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind
- Autore
- Schmitt, Bernd H.
- Editore
- Harvard Business Review Press
- Anno di pubblicazione
- 2007
- Condizione
- As New
- Sovraccoperta
- No Jacket
- Rilegatura
- Hardcover
- Lingua
- inglese
- ISBN 10
- 1422103218
- ISBN 13
- 9781422103210
- Peso dell'articolo
- 1 libbra
Schmitt (international business, Columbia Business School) argues that conventional corporate wisdom discourages the kind of bold thinking that is needed to change markets. Through case studies on everything from the iPod to the Trojan War, he provides step-by-step instructions for sourcing innovative ideas, evaluating them, turning them into strategy, and executing them. He also offers guidelines for establishing organizational structures that will sustain long-term "big thinking." Schmitt's irreverent style makes for lively reading, as he draws on his passions--steak, classical music, and good haircuts--to make his points. B&w photos are included for visual appeal. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)
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L'autore
Bernd H. Schmitt is a professor at Columbia Business School in New York. His best-selling books, including Customer Experience Management, have been published in 16 languages worldwide.
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