Blockchain Loyalty: Disrupting loyalty and reinventing marketing using cryptocurrencies.

Philip Shelper

ISBN 10: 0648353508 / ISBN 13: 9780648353508

Editore: Loyalty & Reward Co, 2018

Riguardo questo articolo

Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Codice articolo 002354685U

Dati bibliografici

Titolo: Blockchain Loyalty: Disrupting loyalty and ...

Casa editrice: Loyalty & Reward Co

Data di pubblicazione: 2018

Legatura: paperback

Condizione: Good

Edizione: Edition ed.

Descrizione articolo

Riassunto:

BLOCKCHAIN LOYALTY 2ND EDITION IS NOW AVAILABLE.

A blockchain loyalty program rewards members with a cryptocurrency (or cryptotoken) instead of traditional points and miles when they spend. The cryptocurrency is actively traded on a digital exchange and the value fluctuates based on speculative investor behaviour and the market forces of supply and demand. Members become fascinated with the idea of earning a currency which is ‘alive’.

Blockchain Loyalty provides deep insight into how this new type of program design is disrupting loyalty and reinventing marketing around the world, and features: 
- the basics of blockchain and cryptocurrencies 
- the history of loyalty currencies 
- a world-first blockchain loyalty research project 
- interviews with blockchain loyalty companies 
- the essentials of running an Initial Coin Offering 
- business models including tax and legal considerations 
- blockchain marketing basics 
- an overview of the required technology

PHILIP SHELPER has over 12 years’ experience within the loyalty industry, including roles at Qantas Frequent Flyer and Vodafone, as well as running his own loyalty management consultancy, Loyalty & Reward Co. He also manages www.blockchainloyalty.io, a global blockchain loyalty resource centre.