The Bluffer's Guide to Public Relations: Bluff Your Way in Public Relations (Bluffer Guides)

Alexander Rae, Basil Saunders

ISBN 10: 1853043613 / ISBN 13: 9781853043611

Editore: Bluffer's Guides, 1998

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Codice articolo 1028705

Dati bibliografici

• Titolo: The Bluffer's Guide to Public Relations: Bluff Your Way in Public Relations (Bluffer Guides)
• Editore: Bluffer's Guides
• Data di pubblicazione: 1998
• Lingua: Inglese
• ISBN 10: 1853043613
• ISBN 13: 9781853043611
• Rilegatura: Paperback
• Condizione: Used; Good

Descrizione articolo

Riassunto

The secrets of successful public relations (PR) are uncovered in this "Bluffer's Guide". Included are features on how to deal with press releases and corporate brochures, how to handle meetings and the media, creating corporate identities and how to cope with crisis. The book also shows how to give yourself the best PR by convincing your employer and/or your client that you are doing a first-rate job. Other "Bluffer's Guides" look at whisky, accountancy, antiques, fortune telling, golf, occult, racing, the classics, weather forecasting and world affairs.