Book of Bonus: How to create a lovemark brand with startup spirit and do it inside a big corporation - Story of bonus card. Questo articolo non è disponibile.Book of Bonus: How to create a lovemark brand with startup spirit and do it inside a big corporation - Story of bonus card

You are in for a pleasant surprise if you assume that reading about the world of credit cards, banks and corporations could be boring. In an ever more global world of business, banking and payments, many companies struggle with staying relevant. It seems a natural progression that most corporations eventually become boring places to work, leading to a brain drain of talent and the inevitable loss of innovation and lack of exciting products. Many top managers are keenly aware of this, yet they cannot seem to find a cure. Book of Bonus draws a go-to framework to combat these challenges, and in doing so, provides a real-life success story that touches every aspect of management. When Garanti Bank launched a chip card program called the Bonus Card back in 2000, nobody thought that it would change the way millions shop and do banking. Yet with its pioneering chip technology and revolutionary approach to customer loyalty, the Bonus program grew to 15 million cardholders, 11 issuing banks and one million merchant partners. In fact, when Bonus launched its digital wallet app, it overtook the mighty Facebook with more than a million downloads in its first two months on the market.Today, the Bonus program’s distinctive green logo, catchy jingles and emblematic big-haired wigs used in its ads have catapulted it to the top as one of the most well-known brands in Turkey. With a foreword written by Ajay Banga, President and CEO of Mastercard, Book of Bonus is not just a story about colors, brands, jingles, TV commercials and concerts, but about making sound decisions and executing them successfully. As a student of the art and science of management, Sezgin shares insights from this amazing journey in the hope that it may spark leadership ideas in other managers.

Mehmet Sezgin is a global banking and payments expert. After working professionally in executive roles for 30 years, he set up his own payments company myGini, Inc in San Francisco California in May 2016. myGini aspires to create amazing shopping and payment experiences. As the director of Global Payment Systems at BBVA, he managed 80 million cards and 1.4 million merchants with $115 billion purchase volume coming from 13 countries. He also launched a brand new global digital app called BBVAWallet. It was introduced in Spain, Chile, Mexico, USA, Turkey, Colombia and Peru with downloads now reaching more than 20 million. BBVAWallet was first in the world to introduce HCE (contactless) payments and card controls like temporary on and off. Before BBVA, Mehmet was the founder/CEO of Garanti Payment Systems, a wholly-owned subsidiary of Garanti Bank Turkey. Mehmet introduced the country’s first chip based cards in 2000 and created a loyalty platform called bonus card. In his more than 10 years with Garanti, he transformed the bank into a payments powerhouse placing it within the top 5 largest credit card issuers in Europe. Earlier, Mehmet worked as the Senior Area Manager of Europay International. He started his career as a consultant at PricewaterhouseCoopers. He was a board member of MasterCard Europe for 14 years. Mehmet also served as the chairman of Interbank Card Association (BKM), Credit Bureau (KKB) and the Risk Centralization Platform at Bankers’ Association.