Brand America: The Mother Of All Brands (Great Brand Stories series)

Anholt, Simon und Jeremy Hildreth:

ISBN 10: 1904879020 / ISBN 13: 9781904879022

Editore: Cyan Books, 2005

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1177 Seiten; 9781904879022.3 Gewicht in Gramm: 500.

Codice articolo 919424

Dati bibliografici

• Titolo: Brand America: The Mother Of All Brands (Great Brand Stories series)
• Editore: Cyan Books
• Data di pubblicazione: 2005
• Lingua: Inglese
• ISBN 10: 1904879020
• ISBN 13: 9781904879022
• Rilegatura: paperback
• Condizione: Gut
• Cataloghi dei venditori:
  • Varia

Descrizione articolo

Riassunto

Offering a different, but significant, perspective on how America shapes the world, this book describes the ways in which America has become the largest and most powerful brand in the global marketplace. The three most profitable business sectors—entertainment, merchant banking, and information technology—are discussed along with the positive branding attributes that America has in abundance, including sporting prowess, technological achievement, wealth, and definitive youth lifestyle.

Each title in this series features an in-depth, biographical look at one of today's top brands, such as Guinness, Adidas, and Starbucks. The brands included have all established themselves not only as financial successes but also as cultural icons. The storytelling style and eye-catching design of the books make learning about these innovative brands stimulating and enjoyable.

Informazioni sull?autore

Simon Anholt is the author of Another One Bites the Grass and Brand New Justice. He is one of the world's leading specialists in creating brand strategies for countries and cities and an advisor on public diplomacy for the United Kingdom. Jeremy Hildreth is an economic analyst who has contributed to many publications, including The American Spectator, USA Today, and The Wall Street Journal.