Brand from the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business

Sartain, Libby; Schumann, Mark

ISBN 10: 0787981893 / ISBN 13: 9780787981891

Editore: Jossey-Bass Inc Pub, 2006

Codice articolo 0787981893-3-35925760

Riassunto:

In Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this secret weapon for a business. The book gives leaders across an organization step-by-step instruction on how to motivate employees to consistently deliver the experience the customer brand promises. By building the employer brand from inside the business—ensuring consistent authenticity, substance, and voice throughout the business—any organization can unleash a powerful tool to emotionally engage employees and recruit and retain the best people.

Informazioni sull?autore: Libby Sartain, senior vice president of human resources and chief people Yahoo, is responsible for leading Yahoo! Inc.'s global human resources efforts and for managing and developing the human resources team, focusing on attracting, retaining, and developing Yahoo!'s employees.

Mark Schumann, ABC, is the former global communication practice leader for the consulting firm Towers Perrin. For more than twenty-five years, Schumann has counseled leaders of major businesses around the world on how to engage employees during challenging situations of defining change.

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Titolo: Brand from the Inside: Eight Essentials to ...
Casa editrice: Jossey-Bass Inc Pub
Data di pubblicazione: 2006
Legatura: hardcover
Condizione: Good