Brand Hacks: How to Build Brands by Fulfilling the Human Quest for Meaning

Emmanuel Probst

ISBN 10: 1941688543 / ISBN 13: 9781941688540

Editore: Paramount Market Pub, 2019

May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Codice articolo G1941688543I4N00

Riassunto:

Every year brands spend over $560 billion to preside us to buy their products. Yet, as consumers we have become insensitive to most advertising. We easily forget brands and may switch to another on a whim. There are ways for brands to break this cycle and that is the subject of this book. Brands that succeed are the ones that help us find meaning. In this process, the brands become meaningful in and of themselves. Brand Hacks takes the reader on an exploratory journey, revealing why most advertising campaigns fail and examining the personal, social, and cultural meanings that successful brands bring to consumers' everyday lives. Most importantly, this book will show you how to use simple brand hacks to create and grow brands that deliver meaning even when you have a limited budget.

Informazioni sull'autore: Dr. Emmanuel Probst has over 15 years of market research and marketing experience. At Kantar Media he works with Fortune 500 companies by providing them with a full understanding of their customers' journeys. He also teaches consumer market research at UCLA. He holds and MBA in marketing from the University of Hull, United Kingdom and a Doctorate in consumer psychology from the University of Nottingham Trent, UK.

Dati bibliografici

Titolo: Brand Hacks: How to Build Brands by ...
Casa editrice: Paramount Market Pub
Data di pubblicazione: 2019
Legatura: Paperback
Condizione: Very Good
Condizione sovraccoperta: No Jacket