Brand Media Strategy: Integrated Communications Planning in the Digital Era. Questo articolo non è disponibile.
Lingua: inglese
Editore: Palgrave Macmillan, 2010
- Brossura
- Usato
Da: Open Books, Chicago, IL, U.S.A.Open Books
Venditore AbeBooks dal 14 ottobre 2016
Condizione: Usato - Molto buono
EUR 1,75
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Codice articolo mon0000796841
- Titolo
- Brand Media Strategy: Integrated Communications Planning in the Digital Era
- Autore
- Young, Antony
- Editore
- Palgrave Macmillan
- Anno di pubblicazione
- 2010
- Condizione
- Very Good
- Rilegatura
- paperback
- Lingua
- inglese
- ISBN 10
- 0230104746
- ISBN 13
- 9780230104747
From YouTube to Facebook to the iPhone, todays media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly evolving technology come powerful ways to track whats working, whats not, and how to get the maximum impact for your brand in a shrinking economy. Media and brand expert Antony Young explores how todays most innovative marketers are integrating the latest media tools into a comprehensive strategy to grow their brands and are getting unprecedented results. He explores:
the future of advertising in traditional media and how to judge
the investments value in todays results-driven marketing
world
how to get the maximum impact out of digital media,
including online searches, social media, and mobile phones
the importance of employing non-traditional media vehicles,
such as marketing, PR, branded entertainment, and product
placement.
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