Brand NFL: Making and Selling America's Favorite Sport. Questo articolo non è disponibile.
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Lingua: inglese
Editore: The University of North Carolina Press, 2010
- Brossura
- Usato
Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
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Item in good condition and has highlighting/writing on text. Used texts may not contain supplemental items such as CDs, info-trac etc.
Codice articolo 00094136478
- Titolo
- Brand NFL: Making and Selling America's Favorite Sport
- Autore
- Oriard, Michael
- Editore
- The University of North Carolina Press
- Anno di pubblicazione
- 2010
- Condizione
- Good
- Rilegatura
- Brossura
- Lingua
- inglese
- ISBN 10
- 0807871567
- ISBN 13
- 9780807871560
Professional football today is an $8 billion sports entertainment industry — and the most popular spectator sport in America, with designs on expansion across the globe. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriard’s analysis of the offseason labor negotiations and their potential effects on the future of the sport, and his account of how the NFL is dealing with the latest research on concussions and head injuries.
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Informazioni sull’autore
Michael Oriard, a former professional football player, is Distinguished Professor of American Literature and Culture and Associate Dean of the College of Liberal Arts at Oregon State University. He is author of several books on football, most recently, Bowled Over: Big-Time College Football from the Sixties to the BCS Era.
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