Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service

Rob Meyerson

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Lingua: inglese

Editore: Business Expert Press, 2021

1637421559 / 9781637421550

Da: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc

Venditore con 4 stelle

Venditore AbeBooks dal 23 marzo 2026

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Descrizione dell’articolo da parte del venditore

You don't have a brand?whether it's for a company or a product?until you have a name.The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won't find a good name by dumping out Scrabble tiles.Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You'll learn:What makes a good (and bad) nameThe step-by-step process professional namers useHow to generate hundreds of name ideasThe secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths.Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus?not to mention Scrabble?and pick up Brand Naming.…

Codice articolo CIN1637421559G

Titolo
Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service
Autore
Rob Meyerson
Editore
Business Expert Press
Anno di pubblicazione
2021
Condizione
Good
Rilegatura
Paperback
Lingua
inglese
ISBN 10
1637421559
ISBN 13
9781637421550

World of Books Inc

Montgomery, IL, U.S.A.

Venditore con 4 stelle

Venditore AbeBooks dal 23 marzo 2026

Tariffe di spedizione nazionale per U.S.A.

ArticoloDa 4 a 12 giorni lavorativiDa 3 a 6 giorni lavorativi
Primo articoloEUR 0,00EUR 9,78
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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