Brand Power Built In: How Tech Products Really Win Hearts and Minds

Lingua: inglese

Editore: BenBella Books, 2026

1637748523 / 9781637748527

Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

Venditore con 5 stelle

Venditore AbeBooks dal 20 dicembre 2007

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Condizione: Usato - Molto buono

EUR 7,31

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Descrizione dell’articolo da parte del venditore

Most tech ventures fail to stand out or connect meaningfully with customers until it's too late. What separates promising products from true market leaders isn't just great technology - it's embedding brand power into your product's DNA from day one, not as an afterthought after the product is built. Too many founders and product managers dismiss brand as a fluffy marketing activity that can wait. That assumption kills promising products. As global brand and marketing leader Lifang He reveals, when you build in brand power from the start, you don't just build better products and experiences, you create a far more valuable business. That's the hidden opportunity most companies miss. Drawing on everything she's learned from launching and scaling breakthrough products for Apple, Amazon, and Ring, plus hard-won lessons from leaders at Rivian, Airbnb, Robinhood, Notion, and other category winners, she offers a repeatable framework for: Building brand power into product development, go-to-market, and scaling strategies; Transforming customer experiences to drive differentiation and value; Leading cross-functional teams to maximize product success from the earliest stages; Navigating AI's impact on branding, customer experience, and product growth. Written for founders, product builders, marketers, business leaders, and anyone driving innovation and growth, Brand Power Built In gives you the insider playbook to win customers' hearts and minds from day one and across the entire product journey. Brand is how you win. This book shows you how. …

Codice articolo CIN1637748523VG

Titolo
Brand Power Built In: How Tech Products Really Win Hearts and Minds
Autore
Lifang He
Editore
BenBella Books
Anno di pubblicazione
2026
Condizione
Very Good
Rilegatura
Hardback
Lingua
inglese
ISBN 10
1637748523
ISBN 13
9781637748527

World of Books (was SecondSale)

Montgomery, IL, U.S.A.

Venditore con 5 stelle

Venditore AbeBooks dal 20 dicembre 2007

Tariffe di spedizione nazionale per U.S.A.

ArticoloDa 4 a 12 giorni lavorativiDa 3 a 6 giorni lavorativi
Primo articoloEUR 0,00EUR 9,75
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

Informazioni sull’azienda del venditore

SBYB, Inc.

900 Knell Rd
Montgomery, IL U.S.A. 60538