Brand Vandals: Reputation Wreckers and How to Build Better Defences. Questo articolo non è disponibile.
Lingua: inglese
Editore: - -, 2013
- Brossura
- Usato
Da: Bahamut Media, Reading, Regno UnitoBahamut Media
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Venditore AbeBooks dal 15 agosto 2012
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Codice articolo 6545-9781472905208
- Titolo
- Brand Vandals: Reputation Wreckers and How to Build Better Defences
- Autore
- -
- Editore
- - -
- Anno di pubblicazione
- 2013
- Condizione
- Very Good
- Rilegatura
- Paperback
- Lingua
- inglese
- ISBN 10
- 1472905202
- ISBN 13
- 9781472905208
Corporate reputations may be hard won, but in this age of social media they're also fragile, demanding better protection than ever. With brand vandals using the Internet to launch vendettas and force an unprecedented level of engagement from organisations, a new approach is required to tackle this latest threat. Welcome to the future of modern brand communication.
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Informazioni sull’autore
Stephen Waddington is also a joint Managing Director of Speed. As well as his client work, he speaks regularly at business and marketing conferences about reputational risk, media change and how brands can best change their approach to communication in order to be more successful today. He is a former technology and regional journalist.
Steve Earl (@mynameisearl) is Managing Director, Europe at Zeno Group. He trained as a news journalist before following a career in public relations, and is a regular blogger for PRWeek.
Steve Earl (@mynameisearl) is Managing Director, Europe at Zeno Group. He trained as a news journalist before following a career in public relations, and is a regular blogger for PRWeek.
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