Branding Between the Ears: Using Cognitive Science to Build Lasting Customer Connections

Sandeep Dayal

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Lingua: inglese

Editore: McGraw-Hill Education, US, 2022

1264269846 / 9781264269846

Da: Rarewaves USA United, HEBRON, KY, U.S.A.Rarewaves USA United

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Build a "cognitive brand" that connects with your customers in the deepest, most meaningful waysSuccessful marketing is all about unlocking the door to peoples' thoughts, feelings, memories, and fantasies. Tap into one or more of these, and your brand will stick forever.In Branding Between the Ears, world-renowned marketing thought leader Sandeep Dayal explains how to leverage behavioral psychology, social anthropology, and neuroscience to decode what goes on in consumer minds-and create effective marketing strategies to build the kind of loyalty that fuels today's iconic brands. Dayal reveals that most successful cognitive brands are architected around three questions consumers ask themselves:Does this brand give me good vibes?Does what this brand says make sense to me?Will I be happier if I buy this brand?These three factors-good brand vibes, brand sense, and brand resolve-are the hidden mantra that push customers off the fence of indecision, and get them not just to admire, but actually buy the brands again and again.Branding Between the Ears reveals paradigm shifts in building and executing brands that are informed by a burgeoning body of research in brain sciences, and offers a better way to make brands that not just stand out, but connect with consumers and embed deeply in their thoughts to drive choice.Dayal is the marketing thought leader who predicted that "consumer collaboration" would be the key factor in winning people's trust online and giving consumers control over their personal information would be central to gaining their trust-issues that are unfolding today.Now, with Branding Between the Ears he provides equally prescient principles and new ideas for gaining the competitive edge in a largely uncertain future and winning with cognitive power brands.…

Codice articolo LU-9781264269846

Titolo
Branding Between the Ears: Using Cognitive Science to Build Lasting Customer Connections
Autore
Sandeep Dayal
Editore
McGraw-Hill Education, US
Anno di pubblicazione
2022
Condizione
New
Rilegatura
Hardback
Lingua
inglese
ISBN 10
1264269846
ISBN 13
9781264269846
Peso dell'articolo
483 grammi

Rarewaves USA United

HEBRON, KY, U.S.A.

Venditore con 5 stelle

Venditore AbeBooks dal 20 giugno 2025

Tariffe di spedizione nazionale per U.S.A.

ArticoloDa 30 a 30 giorni lavorativiDa 14 a 14 giorni lavorativi
Primo articoloEUR 43,96EUR 58,91
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