Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself

Deckers, Erik; Lacy, Kyle

ISBN 10: 0789759012 / ISBN 13: 9780789759016

Editore: Que, 2017

Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Codice articolo G0789759012I4N10

Riassunto:

Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to and networking to advance your career, grow your business, and land new job opportunities. From LinkedIn to Facebook, now including Instagram and SnapChat, this book is packed with new techniques and ideas that are practical, easy, and effective. Deckers and Lacy show you how to supercharge all your business and personal relationships…demonstrate that you are the best solution to employers’ or partners’ toughest problems…become a recognized thought leader…and turn your online network into outstanding jobs, great projects, and a fulfilling, profitable career!

 

Discover how to:

• Choose today’s best social media tools for your personal goals
• Build an authentic storyline and online identity that gets you the right opportunities
• Make the most of Facebook, LinkedIn, and Twitter—and leverage new platforms like Pinterest and Google+
• Build connections and prove expertise by sharing video on YouTube and Vimeo
• Find yourself on search engines and then optimize your personal online presence
• Promote your events, accomplishments, victories…and even defeats and lessons learned
• Integrate online and offline networking to get more from both
• Reach people with hiring authority and budgets on LinkedIn
• Use Twitter to share the ideas and passions that make you uniquely valuable
• Avoid “killer” social networking mistakes
• Leverage your online expert status to become a published author or public speaker
• Measure the success of your social media branding
• Get new projects or jobs through your online friends and followers

Dati bibliografici

Titolo: Branding Yourself: How to Use Social Media ...
Casa editrice: Que
Data di pubblicazione: 2017
Legatura: Paperback
Condizione: Very Good
Condizione sovraccoperta: No Jacket
Edizione: terza edizione