Building for Business: Product Management in Enterprise Software (eng)

Reeves, Blair

ISBN 10: 1492024783 / ISBN 13: 9781492024781

Editore: O'Reilly Media, 2018

Codice articolo e629a8712fde41fbaf122b785bfff3b5

Riassunto:

If you're new to software product management or just want to learn more about it, there's plenty of advice available--but most of it is geared toward consumer products. Creating high-quality software for the enterprise involves a much different set of challenges. In this practical book, two expert product managers provide straightforward guidance for people looking to join the thriving enterprise market.

Authors Blair Reeves and Benjamin Gaines explain critical differences between enterprise and consumer products, and deliver strategies for overcoming challenges when building for the enterprise. You'll learn how to cultivate knowledge of your organization, the products you build, and the industry you serve.

Explore why:

• Identifying customer vs user problems is an enterprise project manager's main challenge
• Effective collaboration requires in-depth knowledge of the organization
• Analyzing data is key to understanding why users buy and retain your product
• Having experience in the industry you're building products for is valuable
• Product longevity depends on knowing where the industry is headed

Informazioni sugli autori: Blair Reeves is a Director of Product Management at Salesforce, and has previously held senior product and leadership roles at SAS, Demandware and IBM. He speaks, writes, and consults on product management in enterprise software, remote workforces, and other topics. Blair is an avid hiker, writes and codes creatively, and believes inspired products are built first in the gym. He has an annoying Twitter habit at @BlairReeves.

Ben Gaines is a Group Product Manager for Adobe Analytics Cloud. In this role, he works closely with Adobe customers to understand their needs and guide the product strategy to address their most pressing problems. A native Bostonian transplanted to Salt Lake City, Ben plays basketball compulsively, and also enjoys cooking, tourism, and playing with his four kids. You can consume Ben's every waking thought on Twitter at @benjamingaines.

Dati bibliografici

Titolo: Building for Business: Product Management in...
Casa editrice: O'Reilly Media
Data di pubblicazione: 2018
Legatura: Brossura
Condizione: new