Addressing the growing biotech market, two renowned marketing strategists provide groundbreaking, global strategies for combining bioscience with information technology to create powerful new business models that will infuse companies with innovative biotech networks. 10,000 first printing.

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Fran�oise Simon has been a leading strategist in the biotechnology sector for twenty years. Coauthor of four books, Dr. Simon is professor of business and public health at Columbia University and president of the SDC Consulting Group, which serves clients throughout the world.

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