Building Rocketships : Product Management for High-Growth Companies

Ezinne Udezue

ISBN 10: 1962339068 / ISBN 13: 9781962339063

Editore: Damn Gravity Media, 2025

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nach der Bestellung gedruckt Neuware - Printed after ordering - World-changing companies are being built faster than ever. The question is, how Building Rocketships provides an insider's guide to creating and scaling transformative products in today's hyper-competitive landscape. Written by veteran product leaders Oji and Ezinne Udezue, who have led teams at Microsoft, Twitter, WP Engine, Discovery Communications, and Calendly, this comprehensive playbook reveals:How to identify and solve 'sharp problems' that customers will pay to solveField-tested frameworks for building products users loveSystems for scaling from startup to sustainable growthStrategies for integrating AI and staying ahead of rapid changeBattle-tested tactics used by today's fastest-growing companiesWhether you're a founder, product manager, or tech leader, you'll learn the exact systems and frameworks used to build category-defining products. The authors draw from 45+ years of combined experience to show you how to transform customer insights into winning features, build high-performing teams, and create sustainable competitive advantages.Praise for Building Rocketships:'Building Rocketships provides the precise frameworks and strategies that ambitious builders need to create world-changing products. Oji and Ezinne have distilled decades of hard-won wisdom into a practical playbook for building customer-obsessed products that achieve exponential growth.'Tope Awotona, Founder and CEO of Calendly'A rich playbook packed with practical advice, unique frameworks, and step-by-step guides for building your product-led business.'Lenny Rachitsky, Author of Lenny's NewsletterDon't just build another product-build a rocketship. Start your journey to hypergrowth today.[Pro Edition includes downloadable templates, worksheets and tools used by the authors to build successful products]Oji Udezue is a former Chief Product Officer, investor, and entrepreneur. He has led Product, Engineering and Marketing at beloved companies like Microsoft, Twitter, Calendly, Atlassian, Typeform, and more. Today Oji is pushing the edges of building AI products by working with established companies and investing in next-generation startups and their founders.Ezinne Udezue is a former Chief Product Officer, investor and expert in digital transformations. She had led enterprise innovation initiatives at T-Mobile, Discovery Communications, Time Inc., Procore, and WP Engine. Ezinne has demonstrated expertise in scaling product-led organizations.

Codice articolo 9781962339063

Dati bibliografici

• Titolo: Building Rocketships : Product Management for High-Growth Companies
• Editore: Damn Gravity Media
• Data di pubblicazione: 2025
• Lingua: Inglese
• ISBN 10: 1962339068
• ISBN 13: 9781962339063
• Rilegatura: Taschenbuch
• Condizione: Neu
• Dimensioni: 229 L x 152 A x 18 P (millimetri) 229 millimetri di larghezza per 152 millimetri di altezza per 18 millimetri di profondità
• Peso: 478 grammi

Descrizione articolo

Riassunto

World-changing companies are being built faster than ever. The question is, how?

Today’s best companies—and tomorrow’s rocketship startups—are being built with in a customer-obsessed, product-led fashion, especially in this new AI era.

But what being product-led really mean, and how does it change the way we build products?

This book is a manual for product leaders, product managers, and executives who want to build faster, better, and more profitably.

Oji and Ezinne Udezue have decades of collective product experience, working with some of the world's largest and fastest growing companies, including Typeform, WPEngine, Calendly, Twitter, Procore, Time Inc., T-Mobile, Atlassian, Microsoft, and more.

Praise for Building Rocketships:

⭐⭐⭐⭐⭐

“A rich playbook that is packed with practical advice, unique frameworks, and step-by-step guides for building your product-led business.”

– Lenny Rachitsky, author of Lenny’s Newsletter and host of Lenny’s Podcast

⭐⭐⭐⭐⭐

“Building Rocketships provides the precise frameworks and strategies that ambitious builders need to create world-changing products. Oji and Ezinne have distilled decades of hard-won wisdom into a practical playbook for building customer-obsessed products that achieve exponential growth.”

– Tope Awotona, Founder and CEO of Calendly

⭐⭐⭐⭐⭐

"As someone obsessed with PLG metrics and pricing strategy, I found Building Rocketships to be refreshingly precise about what to measure and why. This book will become your growth bible."

– Kyle Poyar, Co-founder and operating partner, Tremont, and author of Growth Unhinged newsletter

⭐⭐⭐⭐⭐

"I've seen firsthand how Oji and Ezinne consistently build remarkable products and product teams that deliver real value. I'm thrilled they've packaged their knowledge into a comprehensive playbook for transforming how companies build and ship products. This book provides practical, extensive advice for creating the systems and culture needed for sustainable, customer-driven growth."

– Melissa Perri, Founder of Product Institute and CPO Accelerator, author of Escaping the Build Trap

Pro Edition Bundle:

Get the complete toolkit for high-growth product managers and leaders.

The Pro Edition of Building Rocketships includes 30+ tools, templates, and playbooks for builders, developed and used by Oji and Ezinne in their work Save hundreds of hours with copy-and-past frameworks. Beautifully designed in a custom Coda workspace.

Pro Edition Includes:

• Customer Discovery & Research Templates
• Product Design Checklists
• Roadmap Frameworks (3 different types)
• Conversion & Pricing Models
• Growth Strategy Toolkits
• Team Structure & Hiring Guides
• PM Career competency ladder
• Decision-Making Frameworks (DACI)
• Strategy & Competitive Analysis Templates
• and 20+ more essential tools