The Bullwhip Effect is one of the most well studied problems in Supply Chain Management. This book offers it's most comprehensive analysis to date, examining associated problems, their consequences, and systems that can cope. It uses case studies to compares the approaches for dealing with the increased variability associated with the effect.
RAFAEL DEL POZO BARAJAS GIDEAO Research Group, Department of Operations Management, University of Sevilla, SpainPETER BARRAR Manchester Business School, Manchester University, UKCARLOS F. DAGANZO Institute of Transportation Studies and Department of Civil and Environmental Engineering, University of California, USASTEPHEN M. DISNEY Logistics Systems Dynamics Group, Cardiff Business School, Cardiff University, UKALEJANDRO LAGO IESE Business School, Universidad de Navarra, SpainHAU L. LEE Graduate School of Business, Stanford University, USA JOSÉ A. D. MACHUCA GIDEAO Research Group, Department of Operations Management, University of Sevilla, SpainPETER McCULLEN University of Brighton Business School, UKMOHAMED M. NAIM Logistics Systems Dynamics Group, Cardiff Business School, Cardiff University, UKYANFENG OUYANG Department of Civil and Environmental Engineering, University of Illinois at Urbana-Champaign, USAV. PADMANBHAN INSEAD, Singapore JOHN D. STERMAN Sloan School of Management, Massachusetts Institute of Technology, USADENIS R. TOWILL Logistics Systems Dynamics Group, Cardiff Business School, Cardiff University, UKSEUNGJIN WHANG Graduate School of Business, Stanford University, USA
Octavio Carranza is with the School of Business Administration, Panamerican University, Mexico.Felipe Villegas is with Manchester Business School, The University of Manchester.
RAFAEL DEL POZO BARAJAS GIDEAO Research Group, Department of Operations Management, University of Sevilla, Spain PETER BARRAR Manchester Business School, Manchester University, UK CARLOS F. DAGANZO Institute of Transportation Studies and Department of Civil and Environmental Engineering, University of California, USA STEPHEN M. DISNEY Logistics Systems Dynamics Group, Cardiff Business School, Cardiff University, UK ALEJANDRO LAGO IESE Business School, Universidad de Navarra, Spain HAU L. LEE Graduate School of Business, Stanford University, USA JOSÉ A. D. MACHUCA GIDEAO Research Group, Department of Operations Management, University of Sevilla, Spain PETER McCULLEN University of Brighton Business School, UK MOHAMED M. NAIM Logistics Systems Dynamics Group, Cardiff Business School, Cardiff University, UK YANFENG OUYANG Department of Civil and Environmental Engineering, University of Illinois at Urbana-Champaign, USA V. PADMANBHAN INSEAD, Singapore JOHN D. STERMAN Sloan School of Management, Massachusetts Institute of Technology, USA DENIS R. TOWILL Logistics Systems Dynamics Group, Cardiff Business School, Cardiff University, UK SEUNGJIN WHANG Graduate School of Business, Stanford University, USA
