Business Analytics (Paperback)

Lingua: inglese

Editore: SAGE Publications Ltd, London, 2023

1529796113 / 9781529796117

Da: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller

Venditore con 5 stelle

Venditore AbeBooks dal 22 giugno 2007

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Descrizione dell’articolo da parte del venditore

Paperback. This new textbook focuses on how data and analytics can be used to help inform organisational decision-making across the business by complementing human judgement.Taking a highly practical approach, it covers major use cases for analytics across different business areas, including marketing analytics, HR analytics, operational analytics and financial analytics. This concise and readable book grounds discussion in the fundamentals of data, analytics and data visualisation, and in an understanding of the legal and ethical responsibilities that come with working with data.Key features include:* Analytics in Practice vignettes show how data and analytics have been applied in real organisations* Video interviews with industry professionals bring examples to life* A running case study and accompanying dataset allow you to apply what you have learntSuitable for undergraduate and postgraduate students studying business analytics.Mary Ellen Gordon is Senior Professional Teaching Fellow/Senior Lecturer in the School of Information Systems at the Victoria University of Wellington, New Zealand. This Business Analytics textbook takes a practical approach to how data and analytics can be used to help inform organisational decisions and actions. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

Codice articolo 9781529796117

Titolo
Business Analytics (Paperback)
Autore
Mary Ellen Gordon
Editore
SAGE Publications Ltd, London
Anno di pubblicazione
2023
Condizione
new
Rilegatura
Paperback
Lingua
inglese
ISBN 10
1529796113
ISBN 13
9781529796117

AussieBookSeller

Truganina, VIC, Australia

Venditore con 5 stelle

Venditore AbeBooks dal 22 giugno 2007

Tariffe di spedizione da Australia a U.S.A.

ArticoloDa 25 a 45 giorni lavorativiDa 8 a 14 giorni lavorativi
Primo articoloEUR 32,96EUR 39,19
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