If you work in business, the chances are you have fallen under the poisonous spell of business bullshit and jargon. Very few of us seem able to avoid “reaching out”, or “walking the talk”, or “shifting paradigms”, or “thinking outside the box”. No longer solely the province of management consultants, investors and MBA types, business gobbledygook has mesmerized the rank and file around the globe. Help is at hand with this guidebook, aptly described as “the world’s most comprehensive collection” of the top 2,000 business terms and jargon that have infected us all. Stay sane (and keep your colleagues and customers from suffocating you) from the business bullshit madness by having this little book by your side. “Kevin has captured perfectly the worst linguistic excesses of the business world in a way that is depressing, truthful, and very, very funny all at the same time” – Chris Carmichael, Head of Media, EMEA, HP.
LID Publishing's popular Concise Advice Lab notebooks are designed to be quick and comprehensive brainstorming tools and skill-building resources for busy professionals. The small trim size makes it easy to take along in a briefcase or purse. Interior pages are matte finish, so ink won't smear, and there's plenty of space to jot notes. A ribbon makes it easy to mark your place, and the elastic outer band keeps the notebook closed.
KEVIN DUNCAN is a business adviser, marketing expert, motivationalspeaker and author. After 20 years in advertising and direct marketing, hehas spent the last fifteen years as an independent troubleshooter, advisingcompanies on how to change their businesses for the better.
Kevin Duncan is a business advisor, marketing expert and the author of several successful business books (The Diagrams Book and The Smart Thinking Book). He previously worked in the communications and advertising sector for 25 years.