Business Communication, 16th Edition

Lehman, Carol M., DuFrene, Debbie D.

ISBN 10: 0324782179 / ISBN 13: 9780324782172

Editore: Cengage Learning, 2010

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Dati bibliografici

• Titolo: Business Communication, 16th Edition
• Editore: Cengage Learning
• Data di pubblicazione: 2010
• Lingua: Inglese
• ISBN 10: 0324782179
• ISBN 13: 9780324782172
• Rilegatura: Rilegato
• Condizione: New

Descrizione articolo

Riassunto

For more than six decades, Lehman and DuFrene's BUSINESS COMMUNICATION has established itself as the authoritative standard in the field. With its clear writing style, extensive example documents, and a proven Strategic Forces Model that translates communication theory into applied best practices, the new Sixteenth Edition is a dynamic response to ongoing changes in technology, organizations, the business marketplace, and the global economy. In today's fast-paced business environment, communicating effectively with multiple audiences is more essential--and more challenging--than ever. BUSINESS COMMUNICATION, Sixteenth Edition, leads the way in preparing readers to rise to this challenge, combining a strong emphasis on sound writing principles with practical coverage of real-world spoken, electronic, and written communication situations and strategies that play a vital role in modern business.

Product Description

Book by Lehman DuFrene