Business Consulting in a Multicultural America (Paperback)

Thaddeus Spratlen

ISBN 10: 0295994975 / ISBN 13: 9780295994970

Editore: University of Washington Press, Seattle, 2015

Paperback. Business Consulting in a Multicultural America, a revised and expanded edition of the popular Multicultural Marketing and Business Consulting, provides a comprehensive, multidisciplinary, and multicultural approach to business strategy and consulting. It emphasizes a diverse customer focus to strategic thinking and problem solving. Readers are presented with the concepts, tools, and techniques that reflect global best practices for fledgling businesses. The book helps students, business owners, and managers identify and formulate solutions that improve business performance and achieve social responsibility goals in an increasingly multicultural marketplace. Business Consulting in a Multicultural America, a revised and expanded edition of the popular Multicultural Marketing and Business Consulting, provides a comprehensive, multidisciplinary, and multicultural approach to business strategy and consulting. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Codice articolo 9780295994970

Riassunto:

Business Consulting in a Multicultural America, a revised and expanded edition of the popular Multicultural Marketing and Business Consulting, provides a comprehensive, multidisciplinary, and multicultural approach to business strategy and consulting. It emphasizes a diverse customer focus to strategic thinking and problem solving. Readers are presented with the concepts, tools, and techniques that reflect global best practices for fledgling businesses. The book helps students, business owners, and managers identify and formulate solutions that improve business performance and achieve social responsibility goals in an increasingly multicultural marketplace.

Informazioni sull'autore:

Thaddeus Spratlen is professor emeritus of marketing at the University of Washington and a leading expert on multicultural marketing and business assistance for urban enterprises. Leslie Lum has worked for a Fortune 100 company, a global bank, and as a manager of a retail start-up. Detra Y. Montoya is clinical professor in the W. P. Carey School of Business at Arizona State University. Michael Verchot is the founding director of the Consulting and Business Development Center at the University of Washington Foster School of Business.

Dati bibliografici

Titolo: Business Consulting in a Multicultural ...
Casa editrice: University of Washington Press, Seattle
Data di pubblicazione: 2015
Legatura: Paperback
Condizione: new