Business Marketing : Connecting Strategy, Relationships, and Learning
Tanner, John F., Jr., Dwyer, F. Robert, Tanner, John F.
ISBN 10: 0073529907 ISBN 13: 9780073529905
Editore: McGraw-Hill Higher Education, 2008
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Better World Books, Mishawaka, IN, U.S.A.
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Descrizione:
Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 3974884-6
Riassunto:
Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.
Contenuti:
Part I: Business Markets and Business Marketing
1 Introduction to Business Marketing
2 The Character of Business Marketing 3 The Purchasing Function
4 Organizational Buyer Behavior
Part II: Foundations for Creating Value
5 Market Opportunities
6 Marketing Strategy
7 Weaving Marketing into the Fabric of the Firm
Part III: Business Marketing Programming
8 Developing and Managing Offerings
9 Business Marketing Channels
10 Creating Customer Dialogue
11 Communicating via Advertising, trade Shows, and PR
12 The One-To-One Media
13 Sales and Sales Management
14 Pricing & Negotiating for Value
Part IV: Managing Programs and Customers
15 Evaluating Marketing Efforts
16 Customer Retention and Maximization
Cases
1. Blue track Sourcing
2. Calox (A) (B)
3. Daynor Chemical Company
4. ExhibitsPlus
5. Fleury Equipment de Batiment
6. JC Decaux
7. Jewelmart.com
8. Lafarge-Aget
9. Li & Fung Limited
10. Little Tikes Commercial Play Systems
11. Materials Engineering and testing Laboratories
12. Outdoor Sporting Products
13. Pfizer Animal Health Products (A) (B)
14. Planktos Inc.
15. Strategic Marketing Insights
16. SPC Products
17. Three Rivers Optical
18. Whole Tree Energy
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Dati bibliografici
Titolo: Business Marketing : Connecting Strategy, ...
Casa editrice: McGraw-Hill Higher Education
Data di pubblicazione: 2008
Legatura: Rilegato
Condizione: Good
Edizione: 4 Edition.