Business Scenarios: A Context-Based Approach to Business Communication

Schultz, Heidi

ISBN 10: 0072984244 / ISBN 13: 9780072984248

Editore: McGraw-Hill/Irwin (edition 1), 2005

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Codice articolo 0072984244-8-1

Dati bibliografici

• Titolo: Business Scenarios: A Context-Based Approach to Business Communication
• Editore: McGraw-Hill/Irwin (edition 1)
• Data di pubblicazione: 2005
• Lingua: Inglese
• ISBN 10: 0072984244
• ISBN 13: 9780072984248
• Rilegatura: Paperback
• Edizione: 1.
• Condizione: Very Good

Descrizione articolo

Riassunto

To move students beyond theory to the application of business communication principles, this book drops students into workplace scenarios and requires them to respond by writing business messages or by presenting business ideas. To make the experience challenging for students, this book progresses from business communication basics to challenging rhetorical situations. At each step along the way, students get the groundwork they need to wrestle with the real-world business situations that require written or spoken responses. In short, this book takes the concept “critical thinking” and puts it to the test by challenging students to make informed rhetorical choices in the face of increasingly complex or difficult situations.

Informazioni sull?autore

Professor and Director of Management and Corporate Communication at the Kenan-Flager Business School, University of North Carolina at Chapel Hill. She teaches oral and written business communication at the undergraduate, MBA,executive MBA, and Executive Education levels. Her research emphasize electronic communications issues as well as the presentations styles of successful business professional. She is the author of the book The Elements of Electronic Communication.