The Business of Sports : Cases and Text on Strategy and Management

Foster, George, Walsh, Bill, Greyser, Stephen A.

ISBN 10: 0324233841 / ISBN 13: 9780324233841

Editore: Cengage South-Western, 2005

Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 4602036-75

Riassunto:

This is a case book written by prominent authors at both Harvard and Stanford. It contains ten sections with approximately three to five cases per part. The parts include Leagues and Events, Sponsorship and Marketing, and Finance and Valuation. Each section is preceded with an Overview of Key Topics that set the stage for the cases and each section concludes with summary materials and discussion questions. The cases themselves focus on certain teams or aspects of team sports. It includes cases on major league soccer, the Boston Red Sox's Fenway Park, the pros and cons of hiring a sports agent, Magic Johnson's endorsement deals and the Women's NBA. Each individual case is also followed by discussion questions.

Product Description: Book by Foster George Greyser Stephen A Walsh Bill

Dati bibliografici

Titolo: The Business of Sports : Cases and Text on ...
Casa editrice: Cengage South-Western
Data di pubblicazione: 2005
Legatura: Rilegato
Condizione: Very Good
Edizione: 1 Edition.