The Business of Sports: Cases and Text on Strategy and Management

George Foster; Stephen A. Greyser; Bill Walsh

ISBN 10: 0324233841 / ISBN 13: 9780324233841

Editore: South-Western College Pub, 2005

Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Codice articolo G0324233841I3N00

Riassunto:

This is a case book written by prominent authors at both Harvard and Stanford. It contains ten sections with approximately three to five cases per part. The parts include Leagues and Events, Sponsorship and Marketing, and Finance and Valuation. Each section is preceded with an Overview of Key Topics that set the stage for the cases and each section concludes with summary materials and discussion questions. The cases themselves focus on certain teams or aspects of team sports. It includes cases on major league soccer, the Boston Red Sox's Fenway Park, the pros and cons of hiring a sports agent, Magic Johnson's endorsement deals and the Women's NBA. Each individual case is also followed by discussion questions.

Product Description: Book by Foster George Greyser Stephen A Walsh Bill

Dati bibliografici

Titolo: The Business of Sports: Cases and Text on ...
Casa editrice: South-Western College Pub
Data di pubblicazione: 2005
Legatura: Hardcover
Condizione: Good
Condizione sovraccoperta: No Jacket