Buying Styles: Simple Lessons in Selling the Way Your Customers Buys (Agency/Distributed)

Wilkinson, Michael

ISBN 10: 081441527X / ISBN 13: 9780814415276

Editore: AMACOM, 2009

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Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00070971475

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Titolo: Buying Styles: Simple Lessons in Selling the...

Casa editrice: AMACOM

Data di pubblicazione: 2009

Legatura: Rilegato

Condizione: Good

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Riassunto:

Most sales professionals spend all their time and energy trying to perfect their own style of selling. Yet they fail to recognize that buyers all have their own individual “buying styles”...and when sellers learn how to adapt their own methods to best suit each buying style, they can dramatically increase their success rate. Presented as a “learning adventure,” Buying Styles begins with a fictional situation in which a salesperson has just lost a major sale...and decides to find out why.

This quick and easy read, packed with tips, checklists, and on-the-go references, unveils powerful new insights for successfully selling to anyone.

Informazioni sull?autore:

Michael Wilkinson (Atlanta, GA) is the CEO of Leadership Strategies—The Facilitation Company, a strategic consulting and training firm. He is the author ofThe Secrets of Facilitation and The Secrets to Masterful Meetings, as well as being a much sought-after speaker, trainer, and facilitator.