C�mo comprender la PNL presenta de forma simple y clara las bases de la Programaci�n Neuroling��stica, P.N.L., una nueva disciplina que brinda un conjunto de t�cnicas para observar y desarrollar nuestras capacidades de comunicaci�n. �A qu� se refiere el nombre "Programaci�n neuroling��stica"? "Programaci�n" se�ala nuestra aptitud para producir y aplicar esquemas de comportamiento que se repiten en circunstancias diferentes. La palabra "neuro" alude a las percepciones que determinan nuestro estado interior, tanto en sentido objetivo, neurol�gico, como en forma subjetiva, emocional. Por su parte, "ling��stico" designa a los medios de comunicaci�n humana, es decir a los comportamientos verbales y no verbales capaces de modificar nuestros estados emocionales. Este libro se dirige a quienes consideran a la comunicaci�n como un elemento esencial de su actividad: formadores, jefes de empresas, asesores y, de un modo general, todas aquellas personas que desarrollan una actividad que tiene mucho que ver con el contacto humano, encontrar�n los medios simples y eficaces para resolver las dificultades que se presentan en su vida profesional o personal. Catherine Cudicio es consultora en formaci�n, especializada en Programaci�n Neuroling��stica. En los �ltimos a�os se ha dedicado a iniciar en la PNL a numerosos profesionales de la venta y la comunicaci�n, como as� tambi�n a estudiantes, en el marco del Instituto de Gesti�n de Rennes (Francia).

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