The CEO's Strategy Handbook: How to Create, Sustain and Accelerate Profit Growth

Cross, Stuart

ISBN 10: 190640366X / ISBN 13: 9781906403669

Editore: Global Professional Publishing, 2011

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Riassunto:

There are many books on strategy, but very few focus on helping CEOs fulfill their role in leading strategy in their organization.The CEO’s Strategy Handbook will give CEOs and senior executives provocative insights and pragmatic advice to setting strategy, leading the strategy process, and turning winning strategies into great results.

The term strategy has, with the help of consultants and academics, developed a mystique that makes it sound difficult, complicated and only for people with an IQ greater than 150. Stuart Cross smashes through this misconception, showing CEOs that this critical element in improving the performance of their business is a straightforward—and even enjoyable—process that they can feel confident in mastering.

The fundamentals to great strategy and effective implementation remain the same. Setting a clear direction, rigorously identifying and pursuing opportunities where the organization has competitive advantages, combined with an ability to make trade-offs, focus on priorities, communicate the bigger picture and drive accountabilities are the ways in which the CEO can make a strategy come to life and deliver dramatic and sustainable success.

This book shows CEOs how they can make this happen in their own organization. It includes case studies, self-tests, interviews with leading CEOs, charts, frameworks and action plans to bring the ideas alive for the readers.

Recensione: I have worked with Stuart Cross for over a decade. Stuart has always helped me to think and act differently, and that is the key to innovation in any leadership role. This book will help you to act differently and lead new growth for your business. --Alex Gourlay, CEO, Boots the Chemists

Having worked with Stuart Cross on strategy projects, I am delighted that he has written The CEO s Strategy Handbook, which provides business leaders with a practicable and actionable approach to strategy. One of Stuart s great strengths is that he gets you to be genuinely customer focused and then to decide on the best strategy to achieve your goals. The CEO s Strategy Handbook shows you the way to do this with your team. --Ian Filby, CEO, DFS Limited

Stuart Cross calls this work a handbook , which is like calling the Mona Lisa a sketch. It s actually a superb approach for any leader to create a living, organic, pragmatic strategy that guides organizational decision-making. It could just as easily be called, Everything You Need To Know To Create Powerful Growth Strategies. --Alan Weiss, PhD, Author of Million Dollar Consulting and The Consulting Bible

Dati bibliografici

Titolo: The CEO's Strategy Handbook: How to Create, ...
Casa editrice: Global Professional Publishing
Data di pubblicazione: 2011
Legatura: paperback
Condizione: Very Good