CIM Advanced Certificate Paper 6 Management Information for Marketing Decisions: Study Text (CIM Study Text: Advanced Certificate)

BPP

ISBN 10: 0751741302 / ISBN 13: 9780751741308

Editore: BPP Publishing Ltd 01/08/2002, 2002

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Riassunto:

BPP liaise closely with the senior examiners to ensure that the study texts contain complete syllabus coverage. This edition has been updated in the light of an in-depth review by the CIM. Features include: CIM syllabus; guidance notes extracts; scene-setting chapter introductions; key concepts; action programmes; chapter round-ups; and "marketing at work" real-life examples.

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Titolo: CIM Advanced Certificate Paper 6 Management ...
Casa editrice: BPP Publishing Ltd 01/08/2002
Data di pubblicazione: 2002
Legatura: Paperback
Condizione: Very Good